This book provides a fresh and even-handed account of the newly modernized AARP (formerly the American Association of Retired Persons)—the 40-million member insurance giant and political lobby that continues to set the national agenda for Medicare and Social Security. Frederick R. Lynch addresses AARP’s courtship of 78 million aging baby boomers and the possibility of harnessing what may be the largest ever senior voting bloc to defend threatened cutbacks to Social Security, Medicare, and under-funded pension systems. Based on years of research, interviews with key strategists, and analyses of hundreds documents, One Nation under AARP profiles a largely white generation, raised in the relatively tranquil 1950s and growing old in a twenty-first century nation buffeted by rapid economic, cultural, and demographic change. Lynch argues that an ideologically divided boomer generation must decide whether to resist entitlement reductions through its own political mobilization or, by default, to empower AARP as it tries to shed its “greedy geezer” stereotype with an increasingly post-boomer agenda for multigenerational equity.
Frederick R. Lynch is a government professor at Claremont McKenna College and the author of Invisible Victims and The Diversity Machine.
"Lynch provides a fresh and comprehensive look at the potential for politically mobilizing the large Boomer generation. He successfully mixes anecdotes, scholarship, and statistics to present an entertaining and informative analysis of a timely topic. Anyone desiring to effect change in public policy will welcome this book."—William H. Frey, The Brookings Institution
“Fred Lynch has written a nuanced and marvelously comprehensive examination of the state of the Boomer Nation. This book offers an in-depth look at the economic challenges facing Boomers as well as a colorful account of how AARP has tried to rebrand itself to attract the generation that once celebrated the free spirit and hated the ‘establishment’.”—Neil Howe, co-author of The Graying of the Great Powers
"A timely and important study of one of the most powerful lobbying groups in America as it redefines its mission and its message to confront the generational challenges of the twenty-first century." —Steve Gillon, author of Boomer Nation and Resident Historian of the History Channel
"Fred Lynch's interpretation is an illuminating and much needed empirical corrective to the confusing and misleading cant that dominates so much of the debate. His scholarship deftly distinguishes between the organization's marketing to an aging society and the diverse realities of that population demographic." —Ted Marmor, author of Fads, Fallacies, and Foolishness in Medical Care Management and Policy and The Politics of Medicare
288 pp.6 x 9Illus: 4 tables
9780520268289$29.95|£25.00Paper
Jun 2011