The Avatar Faculty creatively examines the parallels between spiritual and digital activities to explore the roles that symbolic second selves—avatars—can play in our lives. The use of avatars can allow for what anthropologists call ecstasy, from the Greek ekstasis, meaning "standing outside oneself." The archaic techniques of promoting spiritual ecstasy, which remain central to religious healing traditions around the world, now also have contemporary analogues in virtual worlds found on the internet. In this innovative book, Jeffrey G. Snodgrass argues that avatars allow for the ecstatic projection of consciousness into alternate realities, potentially providing both the spiritually possessed and gamers access to superior secondary identities with elevated social standing. Even if only temporary, self-transformations of these kinds can help reduce psychosocial stress and positively improve health and well-being.
Jeffrey G. Snodgrass is Professor of Anthropology at Colorado State University.
"In this book, Jeffrey Snodgrass realizes and extends some of the best in anthropological research. One of the things that is particularly appealing about this book is that it provides instructors with an ethnography written explicitly from the standpoint of cognitive culture theory. I have taught cognitive anthropology for over twenty years, and it is difficult to find an ethnography that explicitly adopts the perspective. Not only does this work build directly on cognitive culture theory, it deals with subject matter that I anticipate will be really engaging for students."—William W. Dressler, author of Culture and the Individual: Theory and Method of Cultural Consonance
"In the best ethnographic tradition, Snodgrass’s book brings together two seemingly unlikely bedfellows—online gaming and spirit possession—to draw conclusions about their astonishing similarity and, more importantly, their relevance to us all—even those who will never have direct experience of either one. Beyond the book's direct contributions to cultural anthropological theory and method, it engages the timely public concerns of online immersion and gaming disorders in a manner that would be deeply engaging to popular, undergraduate, and graduate audiences alike."—Lesley Jo Weaver, author of Sugar and Tension: Diabetes and Gender in Modern India
280 pp.6 x 9Illus: 35 b/w illustrations
9780520384354$95.00|£80.00Hardcover
Jan 2023