Since its initial publication in Berlin in 1928, Jan Tschichold's The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age. First published in English in 1995, with an excellent introduction by Robin Kinross, this new edition includes a foreword by Rich Hendel, who considers current thinking about Tschichold's life and work.
Jan Tschichold (1902–1974) worked as a typographer and teacher in Germany, Switzerland, and England. He became internationally known in 1925 with the publication of Elementary Typography and oversaw the typographic reform of Penguin Books. Ruari McLean, a Scottish typographer and scholar, is the author of Jan Tschichold: Typographer. Robin Kinross is a London typographer. Richard Hendel is Design and Production Manager at University of North Carolina Press.
"Probably the most important work on typography and graphic design in the twentieth century."—Carl Zahn, The Museum of Fine Arts, Boston
288 pp.5.75 x 8.25Illus: 110 b/w illustrations, 38 three-color illustrations
9780520250123$44.95|£38.00Paper
Sep 2006