Compassion, Inc.

“”Einstein has the unenviable task of reminding us that shopping is not philanthropy. The consumer marketplace is increasingly becoming the mechanism for funding organizations that do charitable work, thus tying the fates of charities to the whims of the market, Einstein warns. It is also enabling governments to further abdicate problem-solving, with the result that the causes we care so much about are not genuinely helped.”

— Ms Magazine

“Einstein’s message is especially powerful because she is not cynically hostile to corporate America or the free market; this book is not, by any stretch about bashing corporate America. . . . Given the effectiveness of cause-related marketing, we’re likely only to see more of it. Einstein’s book is a powerful call to be more attentive to whether we’re letting ourselves try to be philanthropic on the cheap by “giving” to others when we’re really just getting something for ourselves.”

— Philanthropy Daily

“A highly worthwhile read with prescriptive examples for authentic sustainability and social justice initiatives at companies—not all about the brand, the celebrity or corporate self-interest.”

— Book Kvetch Blog

“Marketing campaigns associated with philanthropy . . . may sound magnanimous, but when Einstein shines a lens on the practice, she finds considerable cracks in the veneer.”

— Ms Magazine