Experimental Times
About the Author
Table of Contents
List of Illustrations
Acknowledgments
Introduction
PART ONE: STARTUP CAPITALISM
1. Labor as Method: Exploring the Space-Time of Techno-capitalism
2. Gendered Publics: Looking Back from the Startup City
3. Producing the Entrepreneur: Embodying and Gendering Value
PART TWO: THE ENTREPRENEURIAL EVERYDAY
4. The Office: From Entrepreneurial Exuberance to Embodied Exhaustion
5. Love in the Office Family: Infrastructures of Care
6. Testing the Future: Experiments in Everyday Life
Conclusion: Feminist Itineraries for the Future
Notes
References
Index
Reviews
"Gupta makes a much-needed contribution to the feminist study of startup capitalism and labour in the South, offering fresh insights at the intersection of cultural economy, gender studies and tech-capital in everyday life."— LSE Review of Books
— SAW“Experimental Times can be read as an opening, an invitation, to build a fuller theory of caste and entrepreneurialism for the India of today.”
— Urbanisation"An incisive ethnography of Bengaluru’s metamorphosis from ‘Pensioner’s Paradise’ and public-sector town to IT outsourcing back office, and now to an innovation-forward start-up city."
— The Journal of Development Studies"Experimental Times shifts the focus of analysis on to affluent entrepreneurs in India’s startup capital, Bangalore, to explain that successful entrepreneurship is performatively grounded in gender and class privileges that enable an experimental approach to leisure, friendship, and class (be)longing."
— Catalyst: Feminism, Theory, Technoscience“A pioneering text in scholarship on postcolonial technological cultures.”
— Pacific Affairs“Gupta is a thoughtful and skilled qualitative scholar. Her descriptions are rich and colourful, whether she is writing about the monotony of her work sorting through marketing photos for Captivate or the bustle of Bangalore’s pubs.”
— Journal of Sociology“A seminal ethnographic study that presents a deep analysis of how the work is feminized, utilized for affective aspects, performed across both private and public spaces, and subjected to precarious conditions of ‘unremunerated experimentation’.”
"Experimental Times offers a way of understanding the queer and feminist possibilities of speculative, technologized, and financialized forms of capitalism without being utopian or celebratory. It makes methodological contributions to Feminist Studies and Science and Technology Studies through the formulation of 'labor-as-method' as a way of understanding 'the Global South,' not necessarily as difference but through the generative possibilities of differences."—Sareeta Amrute, Associate Professor of Strategic Design and Management, The New School
"A rich and original exploration of everyday worlds of work and the forms of experimentation set in motion by the startup economy in India. The blending of rich ethnographic detail and insightful theoretical interventions will stimulate discussion about digital startup cultures in India and beyond."—Radha Sarma Hegde, Professor of Media, Culture, and Communication, New York University
Awards
- Sara A. Whaley Prize 2025, National Women's Studies Association
- Society for the Anthropology of Work Prize Honorable Mention 2025, Society for the Anthropology of Work
