A free ebook version of this title is available through Luminos, University of California Press’s Open Access publishing program. Visit www.luminosoa.org to learn more.

Maverick Movies tells the improbable story of New Line Cinema, a company that cut a remarkable path through the American film industry and movie culture. Founded in 1967 as an art film distributor, New Line made a small fortune running John Waters's Pink Flamingos at midnight screenings in the 1970s and found reliable returns with the Nightmare on Elm Street franchise in the 1980s. By 2001, the company competed with the major Hollywood studios and reached global box office success with the Lord of the Rings franchise. Blurring boundaries between high and low culture, between independent film and Hollywood, and between the margins and the mainstream, New Line Cinema epitomizes Hollywood's shift in focus from the mass audience fostered by the classic studios to the multitude of niche audiences sought today.

About the Author

Daniel Herbert is Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.

From Our Blog

The Unexpected Success of the Eclectic New Line Cinema

By Daniel Herbert, author of Maverick Movies: New Line Cinema and the Transformation of American FilmMost members of the public probably don’t know anything about New Line Cinema, the movie studio and subject of my recent book Maverick Movies: New Line Cinema and the Transformation of American F

Reviews

"At long last, a top film scholar takes a deep dive into New Line Cinema's remarkable and most unlikely history, from an independent purveyor of midnight movies and slasher films after its founding in 1967 to the very top of the industry as a Warner subsidiary in the late 1990s and early 2000s. Mining a wealth of primary sources and trade press accounts, and with access to New Line's renegade founder and chief executive Bob Shaye himself, Daniel Herbert deftly recounts the company’s rags-to-riches saga, culminating in the Lord of the Rings triumph before its equally spectacular flameout. In the process, Maverick Movies firmly situates New Line as one of the most important Hollywood studios in the past half-century."—Thomas Schatz, author of The Genius of the System: Hollywood Filmmaking in the Studio Era

"Focusing on New Line Cinema, an indie outfit rooted in 1960s college-campus film culture that in the 1990s briefly became the tail that wagged the dog at the WB, Herbert crafts a comprehensive history of postclassical Hollywood, a compelling road map of the volatile movie industry from the late 1960s through the early 2000s."—Jon Lewis, author of Road Trip to Nowhere: Hollywood Encounters the Counterculture

"Maverick Movies revitalizes the field of distribution studies. Exhibiting the same archival dexterity he brought to Videoland, Herbert reconsiders how New Line's eclecticism both predicted and reflected broader changes in US film culture of the late twentieth century. Maverick Movies will engage scholars across media industry studies, production studies, and new cinema history."—Caetlin Benson-Allott, author of The Stuff of Spectatorship: Material Cultures of Film and Television