Strategic Communication for Organizations

"The strength of LaBelle and Waldeck’s textbook is the structure. Students are provided with strategic communication fundamentals before the book transitions into discussing the development of strategic messages. Furthermore, each chapter begins with a story to bring alive the concepts discussed within the chapter. The book could easily be the go-to book for strategic communication courses."––Katherine S. Thweatt, Graduate Director of Strategic Communication and Associate Professor, State University of New York at Oswego

"Highly readable and engaging, this material stimulates planning for short- and long-term communication, campaigns, branding, and ethical appeals for diverse audiences and purposes. With detailed cases and sample organizing frameworks, Strategic Communication for Organizations invites readers to imagine themselves in real-life situations and to engage in actual professional practice. This book is useful for anyone interested in internal and external corporate social responsibility, policy and public relations, strategic planning, market analyses and branding, and campaign implementations."––Patrice M. Buzzanell, Professor and Chair, Department of Communication, University of South Florida

"This highly accessible, practical text provides comprehensive coverage of the entire spectrum of strategic organizational communication processes. Drawing from their considerable academic and marketplace expertise, the authors bring theory to life through vivid examples and clear steps for application. Outstanding!"––Janie Harden Fritz, author of Professional Civility: Communicative Virtue at Work