Swiftynomics

"Don’t be misled by the title. Swiftynomics is not a book about a pop star. It is a book about women — the work we do, the value we create, and the ways economics has failed to account for any of it."

— KA Media

“This book is perfect for feminists who need a boost to show how strong women are, and that we can do anything we set our minds to, even if we have to work a bit harder to get there. This book gave me hope that we're on the right path to women holding more leadership positions, and the changes we can make in this world.”

— NetGalley

“Heggeness urged entrepreneurs to figure out their vision and long-term strategy for success, as well as assess whether there are any short-term, patriarchal barriers to achieving it.”

— GOBankingRates

“An inventive, entertaining, and genuinely accessible contribution to feminist economics, one that meets readers where they are. Swiftynomics is a great choice for a wide range of readers, but would be particularly well suited for courses in women’s studies, labor economics, or sociology.”

— Choice

“For decades, economists have struggled to explain a paradox at the heart of modern capitalism: women’s educational attainment and labour-force participation have risen steadily, yet gender gaps in pay, power, and economic security remain stubbornly persistent. Much of the explanation lies not in markets alone, but in what markets fail to count. . . .Heggeness . . .  has spent her career interrogating those blind spots.”

— In-Sight Publishing

“An enjoyable read, with a light, humorous, and at times inspiring style. And, especially for those who share the author’s appreciation for Taylor Swift’s music and universe, it is undoubtedly a masterclass in the popularization of academic knowledge.”

— Feminist Economics

“Show[s[ how our economy is impacted by the care that women provide, the choices they make for their families, and their perseverance despite sexism and discrimination.”

— The New Republic